ResaleHeader
Member Resale Rules and Best Practices
Member Resale Rules and Best Practices

It’s listed as one of your Season Ticket Member benefits: the ability to easily resell your tickets. But what does that look like? How do you do actually do it? And how can you get the most money for your tickets on those somber occasions when you can’t actually attend? Fear not, loyal Season Ticket Member. We’ve got all the info you need to make reselling your tickets a breeze.

Member Resale Resources
Member Resale Resources
Member Resale FAQs
Member Resale FAQs

Where can I resell my season tickets? 

You can easily list your tickets for resale on SeatGeek, the same platform your season tickets already live in, and the official ticket marketplace of Minnesota United. SeatGeek isn’t the only resale method you can use, but it is the most convenient. It’s also the most visible, as SeatGeek is where all of the club’s primary-market tickets are sold, and thus, where the club directs all of its promotional efforts. 

How does the resale process work? 

SeatGeek makes the process really simple. Here it is, in four steps:  

Step 1. Open your tickets and click Sell. 

Step 2. Choose which of your seats you want to sell and add a Payout method. 

Step 3. Select Manual or Smart Pricing. The advantage of Smart Pricing is that it uses a bunch of real-time data directly from SeatGeek to automatically adjust the price of your tickets, optimizing for the goal you select — selling fast, selling big, or a balanced approach. The advantage of Manual Pricing is that you’re able to maintain full control. Smart Pricing tends to be the more convenient, but both are great options. 

Step 4. Click List Tickets to publish your listing. Voilà, you did it! 

Once your tickets are listed, you can go in and edit the listing at any point. You will be automatically notified by SeatGeek once your tickets sell. Your tickets will be automatically transferred to the buyer, and you will automatically receive payment within 5-7 days after the event occurs.

Phone Mockup - SG Resale

Are there resale fees? 

SeatGeek applies a fee for any tickets resold on its platform, typically 10% of the ticket price. For example, if you sell your tickets for $100, SeatGeek will automatically take $10 of the sale and transfer the remaining $90 to your chosen payout method. This is common practice across all ticket resale platforms. It’s essentially a service fee in exchange for everything SeatGeek provides  increased exposure, payment processing, verified credibility of both the buyer and seller, customer service, convenience, etc. 

How does the price floor work? 

Season Tickets may be subject to a resale price floor, which ranges by game and seat location, but is always significantly below the STM price, which is below the single-game ticket price. In other words, STMs will virtually always be able to list their tickets for the lowest price on the market, well below the club’s single-game ticket price for comparable seats. 

The floor is established to maintain the overall health of the ticket market, which is beneficial not only to the club, but to every STM who wants to resell. Because SeatGeek lists all available tickets together, a few disproportionate listings can quickly throw the market out-of-balance, resulting in STMs racing one another to the lowest prices. 

Should you wish to sell your tickets below the price floor, you are welcome to do so through other means. This floor only applies to SeatGeek, where you are subject to certain restrictions in exchange for the increased exposure and convenience that market provides.

How do I maximize my resale value? 

The two biggest keys to getting a good return on your resale tickets are: 1) List your tickets early (at least 7-10 days out for the best results) and 2) Use SeatGeek’s Smart Pricing to automatically adjust your listing price to reflect market movement and maximize both your resale price and likelihood of selling. 

By and large, we find that STMs who follow those two steps see a good return on their resale tickets. In contrast, STMs who wait until shortly before the game to list their tickets are more likely to see lower resale results, as additional resale inventory tends to be added in the final days before the event.

Are there other options beyond resale? 

You can always transfer your tickets to friends, family members, your favorite neighbor, your mail carrier...you get the idea. Another great option is to donate your tickets to Tickets for Kids. Simply fill out their online form at least 72 hours before the event to make a donation and receive a tax receipt for your records. Making a kids’ day while getting a tax write-off: big win-win.

MNUFC News
MNUFC News

Latest News