Minnesota United today announced the grand opening of two year-round elements of Allianz Field, the Black & Blue Team Store and the Brew Hall, on Friday, March 22. Located on the northwest corner and north end of the stadium, respectively, the Black & Blue Team Store and Brew Hall will be open that Friday from 11:00 a.m. to 7:00 p.m., giving fans a first chance to check out the Loons’ new home, including walking out onto the north end of the concourse. The event will also feature player appearances and a DJ.
The Black & Blue Team Store, a Fanatics Experience, is the first permanent, year-round store for Minnesota United, and the 2,149-square-foot flagship location will feature on-site jersey customization and parking on non-gamedays. On gamedays, there will be three additional locations open in the corners of the stadium.
The Brew Hall on the north end of the stadium will be the place to be, featuring 96 taps and Element Electronics televisions for keeping track of the action on the pitch and from soccer games all over the world. Covering 4,100 square-feet and featuring a 60-foot bar plus garage doors on the south side that will open to serve fans on the concourse, the Brew Hall is sure to become a destination for soccer fans on both gamedays and non-gamedays.
The entirety of Allianz Field is focused on delivering an exceptional gameday experience expressly created for our fan base. It’s also important to the club to support our local communities and companies through the stadium project. Minnesota United has created a craft beer platform to celebrate Minnesota brewers and deliver exceptional and delicious beer to our fans throughout the stadium. The Black and Brew Collection™ features local craft brews from Summit Brewing Company in Saint Paul, Surly Brewing Company in Minneapolis and Lupulin Brewing in Big Lake, Minnesota.