Minnesota United today announced a multi-year partnership agreement with next generation fan engagement and rewards company, Socios.com, making the company an official partner of MNUFC.
With a shared vision in leveraging next-generation technology mixed with progressive experiences, the Socios.com-Minnesota United partnership forges a deeper connection with fans, and fuels growth on and off the field.
With 26 Club deals, including MNUFC, Socios.com seeks to create a unique community for MLS fans to celebrate their passion for the game and win life-time experiences all from one app. Starting with the 2022 season, the partnership intends to give fans access to exclusive rewards, polls, and opportunities for their favorite clubs. MNUFC envisions that fans will be able to have the chance to win prizes for making correct game-related predictions and for correctly answering questions.
With the highest percentage of millennial audience of any major U.S. sport, the deal with Socios.com seeks to enable Minnesota United to combine its commitment to innovation and technology to leverage blockchain technology to provide tools to engage with fans in more immersive ways. Socios.com will be integrated across League and partner clubs’ social channels and receive digital signage at partner club home games.
“Joining forces with Minnesota United to explore what the best iteration of our blockchain-based fan engagement product will become is truly exciting,” said Max Rabinovitch, Socios.com’s Chief Strategy Officer. “This partnership is going to have far-reaching positive impacts on our evolution and shed light on what the Socios fan engagement universe on the blockchain can be.”
The agreement also enables Socios.com, MNUFC, and the League to work together on new fan engagement products in the years ahead.
Socios.com has indicated that it has major global expansion plans and will increase its existing presence in Europe, while targeting many more launches in the USA, Asia, and South America with the world’s leading sports properties. Socios.com recently announced international soccer legend Lionel Messi as the company’s first Global Brand Ambassador.
Transitioning passive fans into active fans is essential to the future of sport. Our vision is for an extensive network of the world’s leading sporting organizations to achieve this through Fan Tokens and transactional fan engagement on Socios.com. Fan Tokens and the Socios.com fan engagement platform enable the world’s biggest sporting properties to plug into a fan influence and fan reward ecosystem. Socios.com’s ever growing roster features over 130 major sporting organizations, including massive football clubs from Europe and Latin America, premium Formula One™ teams, giants from the NBA, NFL, NHL and MLS, leading esports teams and the UFC®. The Socios.com app is available in 10 languages. For more information please visit www.socios.com.