The Northern Lights, the night sky’s bright, dancing lights. For the 2023 season, Minnesota United FC collaborated with adidas to capture the bold colors and dynamic movement of Earth’s greatest light show and pay homage through the beautiful game we play.
The Northern Lights kit evolves the connection between our color palette and the natural world to create a uniquely bold and energetic design. This stunning gradient pulls inspiration from this ever-shifting phenomenon over a lake and tree line, with its vibrant colors reflecting in the water, fading back to a pure, clean river. These dynamic elements are also designed to mirror the outer façade of Allianz Field, and the way it lights the night sky.
One more small but striking detail of the new kit reveals bright, energetic pops of pink stitching along the sides of the adidas 3 Stripes that adorn the shoulders of the jersey. On the back of the jersey, we see our six-pointed star, a symbol with deep connection to our club’s crest. The binding on the inside of the neck features the French translation of the Minnesota state motto, “L’etoile du Nord,” or the Star of the North. One noticeable detail seen in year’s kit is our Loon being showcased without our club’s crest as the backdrop, a first for any Minnesota United kit.
From the beginning, the club has fostered a connection with our home state’s natural environment. The 2023 Northern Lights kit is our homage to an incomparable force of nature that has become part of our state’s culture. In this Land of 10,000 Lakes, we are fortunate to occupy a one-of-a-kind sightline to the Northern Light’s dance over and across our rich soil, waterways and the state’s Iron Range of the great North.
As we continue to be ambassadors of the great state of Minnesota and highlight the importance of natural conservation efforts, we want to honor our state in ways that go beyond our kit designs. As we have in past years, we will be donating a portion of every authentic jersey sold in the month of February to the Save the Boundary Waters organization.
